Civil Society plays an increasingly important role in international human and social welfare. The most important prerequisite for the development of the NGO sector is a steady level of trust and engagement from society. This public trust and engagement is based the organization’s level of accountability.

Charity Star is an independent nonprofit organization working to establish an international standard for NGO accountability. We believe in an open society where access to information is key in building trust and engagement.

Our work includes research and advocacy within the field of NGO governance.

Tag Archives: marketing

Social media + Crowdsourcing + Corporate Sponsorship + Celebrities = The New Way of Raising Money for Good Causes

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- Seeking Success by Helping to Feed the Hungry Article posted on The Herald Tribune by Stuart Elliott 22 July 2012 A marketing giant is joining a publisher, a foundation and celebrities, among others, to fight hunger in the United States …

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Are The Pink Breast Cancer Products Loosing Credibility by Exploitation?

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While no one is questioning the need to fight the deadly disease, some breast cancer advocates are starting to ask whether one of the most successful charity campaigns in recent history has lost its focus.

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A lot of Pink Producs Dedicated to Breast Cancer, But The Amount That Goes to Worthy Causes Differ

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Retailers are cashing in on October’s Breast Cancer Awareness month, but shoppers should be wary about what, and where they shop.

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Pink Color in Breast Cancer Ads Could be Counterproductive, New Survey Says

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Emphasizing gender in those (breast cancer) ads might actually lower a woman’s perceived risk for breast cancer, make her give less to gender-specific cancer charities and even make her less likely to remember the ads.

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Added Premium Gifts – A New Fundraising Trend Taking Root Among European Nonprofits

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A new fundraising trend taking root among European nonprofits is yielding great results, according to Quadriga Art International, the leading global marketing firm for nonprofits.

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