Civil Society plays an increasingly important role in international human and social welfare. The most important prerequisite for the development of the NGO sector is a steady level of trust and engagement from society. This public trust and engagement is based the organization’s level of accountability.

Charity Star is an independent nonprofit organization working to establish an international standard for NGO accountability. We believe in an open society where access to information is key in building trust and engagement.

Our work includes research and advocacy within the field of NGO governance.

Tag Archives: branding

The Stanford Social Innovation Review on The Role of Brand in the Nonprofit Sector

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Many nonprofits continue to use their brands primarily as a fundraising tool, but a growing number of nonprofits are developing a broader and more strategic approach, managing their brands to create greater social impact and tighter organizational cohesion.

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Fairtrade is Most Widely Recognized Ethical Label Globally, Global Study Shows

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Fairtrade is the most widely recognized ethical label globally, according to a comprehensive global study of 17,000 consumers in 24 countries carried out for Fairtrade International by international opinion research consultancy GlobeScan.

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