Civil Society plays an increasingly important role in international human and social welfare. The most important prerequisite for the development of the NGO sector is a steady level of trust and engagement from society. This public trust and engagement is based the organization’s level of accountability.
Charity Star is an independent nonprofit organization working to establish an international standard for NGO accountability. We believe in an open society where access to information is key in building trust and engagement.
Our work includes research and advocacy within the field of NGO governance.
Article posted on Canada Newswire 28 February 2012
Capital One Canada to add $10 to individual donations made through CanadaHelps.org during Fraud Awareness Month
TORONTO, Feb. 28, 2012 /CNW/ – A new survey commissioned by CanadaHelps.org and Capital One Canada, as part of Fraud Awareness Month, found that 45% of millennials (aged 18-34 years) are taking no steps to ensure a charity is legitimate before making a donation, and more than half (52%) are spontaneous, “on the fly” donors. This kind of behaviour puts millenials at risk for fraud because they are casually handing over their hard-earned money and personal information with little to no planning or due diligence.
The survey found that compared to other generations, they are more than twice as likely to give personal information, nearly half as likely to ask if a charity is registered, and less than half as likely to ask for a solicitor’s identification. This relaxed attitude might explain why only 19% of millennials are very concerned about falling victim to a fraudster compared to 27% for other age groups.
“Across all generations and all donor methods, more than half of Canadians say they’re less likely to give to charity based on a fear of fraudsters,” said Owen Charters, CEO of CanadaHelps. “It’s important that donors know how to find legitimate causes, so they can feel comfortable giving to charity – online and off.”
The survey found that online appeals are becoming the new “door knock” with email (17%) and social media (17%) closely following telephone (20%) as the most frequent ways to solicit Canadians for charitable donations. Even though they’re receiving most solicitations online, over a third of Canadians don’t trust online donations as a secure channel. In fact, Canadians are less trusting of online donating (65%) compared to online retail purchases (84%) and online banking (90%).
“With more Canadians giving online than ever before, it is increasingly important for them to understand what to look for before giving out their credit card number and other personal information,” said Laurel Ostfield, spokesperson, Capital One Canada. “There are some simple steps they can take to ensure the donation they’re making is going to a legitimate cause, and we’re partnering with CanadaHelps on this campaign in an effort to educate as many people as possible about what they need to do to safeguard their financial information.”
To educate the public about charity fraud, Capital One Canada and CanadaHelps are teaming up during Fraud Prevention Month for the third annual Charity Fraud Awareness Quiz. This quiz will help participants identify the signs of charity fraud to hopefully avoid these malicious schemes. During the month of March, Capital One will also be topping up individual donations made through CanadaHelps.org by $10, up to a total of $25,000 for Canadian charities.
The online Charity Fraud Awareness Quiz is designed to inform Canadians about the risk of charity fraud and how to prevent it. Accessible at www.canadahelps.org, every participant who completes the quiz will be eligible to have their personal donation made via Canadahelps topped up by $10, thanks to Capital One Canada.
Capital One and CanadaHelps offer the following charity fraud prevention tips:
Additional Survey Results:
About the survey
From February 13th, to February 15th, 2012, an online survey was conducted among a sample of 1,000 Canadian adults 18 years plus, who are Angus Reid Forum panel members. The Angus Reid Forum is owned and operated by Vision Critical. Individuals were sampled according to Census data to be representative of the Canadian national adult population. The full dataset has been statistically weighted according to the most current gender, age, region, education (and in Quebec, language) Census data to ensure a sample representative of the entire adult population of Canada. The margin of error is ±3.1%, 19 times out of 20. Discrepancies in or between totals are due to rounding.
About Capital One With offices in Toronto and Montreal, Capital One has offered Canadian consumers a range of competitive MasterCard credit cards since 1996, when the company first introduced the Platinum MasterCard in Canada. Capital One Canada is a division of Capital One Bank, a subsidiary of Capital One Financial Corporation of McLean, Virginia (NYSE: COF).
CanadaHelps is an online donations website where donors can give safely and securely to all charities in Canada that are registered with the Canada Revenue Agency. The mission of CanadaHelps is to engage Canadians in the charitable sector and provide accessible and affordable online technology to both donors and charities to promote – and ultimately increase – charitable giving in Canada.
Feel free to contact us for any inquiries:
+46 8 559 257 71
Sign up for our newsletter